# Aigora — Method

> Four pillars, and the automation lever that runs through all four, with the artifacts each one produces.

## I. Clarity

Where the brand actually stands in the channel, and where the money left on the table is.

The gap against your marketplace market cap, quantified per line and per SKU. Not a traffic-light dashboard — a number, with the arithmetic attached.

Artifacts:

- Channel market cap model
- Gap by SKU and by line
- Unit economics after fees, returns and logistics

## II. Strategy

The few plays that move the needle, and the many that do not.

Pricing, catalog mix, ads allocation, promotional calendar. Four levers, sequenced by what the P&L says rather than by what is easiest to launch.

Artifacts:

- Pricing corridor vs. competition
- Catalog mix decisions
- Ads allocation by margin, not by ACOS
- Promotional calendar

## III. Operational Excellence

Executing at the level the channel actually demands.

Retail readiness, Buy Box, Mercado Líder reputation, inventory health, listing quality. The unglamorous surface where most of the gap is hiding.

Artifacts:

- Retail readiness scoring
- Buy Box ownership
- Mercado Líder reputation
- Inventory health
- Listing quality

## IV. Scale

Growing without the operation breaking, and without cost rising at the same rate as the account.

The test of a system is whether the next 30% of revenue needs the next 30% of headcount. Ours is built so it does not.

Artifacts:

- Automated reporting
- Exception-based alerting
- Reconciliation pipelines
- Runbooks the team actually uses

## AI and automation

Diagnoses faster, executes consistently, and lets the account scale on a light structure. A competitor operating by hand cannot match it.

### Platform APIs

Amazon SP-API · Amazon Advertising API · Mercado Libre API

Pulled from the source, not from a reseller dashboard.

### Data

Python · SQL · dbt · DuckDB

Where unit economics per SKU actually gets computed.

### Orchestration

n8n

The pipelines that run without anyone opening a laptop.

### AI

Claude Code · Claude API

Analysis, classification and build speed — applied to the data above, never to a guess.

### Reporting

Metabase · Looker Studio · Google Sheets API

The number lands where your team already works.

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