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Marketplace operations Mexico Aigora
The Aigora mark: four petals, four pillars

The method Four petals, four pillars — the mark and the method are one diagram. Pick one.

Systems that sell.

We operate Amazon and Mercado Libre for brands leaving revenue on the table.

Engagement specifications
Channels Amazon 1P/3P · Mercado Libre
Market Mexico
Fit Brands above $5M MXN / month
Buyer Founder · Commercial Director · Ecommerce Director
Operated by Ex-Amazon Vendor Manager and Amazon Ads · ex-Mercado Libre Ads

The number nobody in the room can produce

Every brand above $5M MXN a month on marketplaces has a dashboard. Almost none of them can answer these five questions on the day they are asked. The gap between what you sell and what the channel should produce lives inside the answers.

  1. 01

    How much should this channel be producing?

    Not what it grew last quarter. What it should be, given the demand in your category and the share your brand can defend.

  2. 02

    Which SKUs make money after fees, returns and logistics?

    Gross margin is not channel margin. The line-level answer usually reorders the whole catalog, and sometimes it retires part of it.

  3. 03

    What is our Buy Box ownership on the SKUs that matter?

    Not the account average. The top twenty, measured by session, including the sessions your own resellers are taking.

  4. 04

    What would we stop funding if ads were allocated by margin?

    The reallocation is almost always larger than anyone expects, and it costs nothing to make. Same spend, different lines.

  5. 05

    If this doubled next year, what breaks first?

    Usually the same three manual processes, and usually the answer is already known by the person doing them.

None of this needs a new tool. It needs someone who has sat on the other side of the table and priced the answer.

Estimate EST

What the channel should be producing

Four questions and a category average. It is not a diagnosis — it is the shape of the question, in a form you can argue with.

What you sell on Amazon and Mercado Libre today, not total revenue.

Where you sell
Which of these are already true

Estimated revenue left on the table, per month

— —

— a year

What you sell now The gap

Where the estimate comes from
LeverPillarMonthly
How this is calculated

This is an estimate built from four yes/no answers and a category average. It is not a diagnosis. It exists to show you the shape of the question, and to be wrong in a way you can argue with.

  1. Each lever you leave unaddressed contributes a band of recoverable revenue, expressed as a share of what you sell on marketplaces today.
  2. Levers overlap, so they are not simply added: after the largest, each successive lever counts 65% of the previous one's weight.
  3. The total is capped at 65% of current channel revenue. No honest estimate from four questions goes higher.
  4. The result is rounded to the nearest ten thousand pesos. Precision you have not earned reads as a sales figure.

The diagnostic replaces every band on this page with a measured number, per SKU and per line, from your own settlement and advertising data.

EST Illustrative estimate. Bands are reasoned starting points, not measured results from a client engagement.

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Seller information

Ran the channel from
inside the channel

Most agencies learned marketplaces from the seller's side of the login. We learned them from the platform's side — inside both of the channels we operate.

Amazon
Retail and advertising, run from inside the platform.
Mercado Libre
Advertising, run from inside the platform.

Reputation

No reviews yet. Aigora is new, and nothing on this site pretends otherwise — there are no logos in a row, no invented case studies and no results from engagements that have not happened. What stands in their place is the platform-side experience above, and a first engagement small enough to judge us on.

And the part a competitor operating by hand cannot copy

Diagnoses faster, executes consistently, and lets the account scale on a light structure. A competitor operating by hand cannot match it.

  • Platform APIs
  • Data
  • Orchestration
  • AI
  • Reporting
The stack, layer by layer

Four ways to work together

One of them is the door

Start here

Channel Diagnostic

What you are leaving on the table, quantified, and the five plays that capture it.

For Brands already selling on Amazon or Mercado Libre who cannot say how much the channel should be producing.

Duration
10 business days
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What gets audited

  • Retail readiness audit
  • Catalog and listing quality
  • Pricing vs. competition
  • Ads efficiency — ACOS and TACOS by line
  • Unit economics per SKU
  • 2026 withholding impact on cash flow by channel

You receive A quantification of the GMV you are leaving on the table, and the 5 prioritized plays to capture it.

Full Channel Management

We run Amazon and Mercado Libre as an operating system, not as a task list.

  • Catalog, pricing and promotions
  • Ads managed against margin, not ACOS
  • Buy Box and reputation
  • Inventory and replenishment signals
Cadence
Monthly retainer
Read the scope

Strategic Planning

The channel plan the commercial plan usually forgets to include.

  • Channel market cap and target setting
  • Seasonal event plan — Hot Sale, Buen Fin, Prime Day, back to school
  • Assortment and launch sequencing
  • Investment plan for ads and promotions
Cadence
Quarterly or annual cycle
Read the scope

Automation Plans

The reporting and reconciliation your team is doing by hand, built once and left running.

  • Settlement vs. withholding CFDI reconciliation
  • Competitive pricing and Buy Box monitoring
  • Inventory and stock-out alerting
  • P&L pipelines in SQL, orchestrated in n8n
Cadence
Scoped per build
Read the scope

The diagnostic is deliberately the only thing sold from this page. If it says you are leaving nothing on the table, that is the whole engagement and we will say so.

Channel Diagnostic

Find out what you are leaving on the table

10 business days. A quantified gap and the five plays that close it. If the number is small, that is the finding and we will tell you.

Get the Channel Diagnostic