Entry offer
Channel Diagnostic
What you are leaving on the table, quantified, and the five plays that capture it.
- Duration
- 10 business days
- Access
- Read-only. Nothing is changed in your accounts.
- Ends with
- A quantification of the GMV you are leaving on the table, and the 5 prioritized plays to capture it.
Channel Diagnostic
Casa Verdemar · Beauty & personal care
Revenue left on the table, per month
$3,940,000 – $6,180,000
Against $19.4M MXN of current marketplace revenue · 20% – 32%
| # | Play | Pillar | Wks | Monthly |
|---|---|---|---|---|
| I | Reclaim the Buy Box on the top 18 SKUs | Ops | 3 | $1.2M – $2.1M |
| II | Reallocate ad spend by contribution margin | Strategy | 2 | $780K – $1.4M |
| III | Complete A+ and attributes on the top quartile | Ops | 4 | $520K – $960K |
| IV | Fix replenishment on 6 recurring stock-outs | Ops | 6 | $410K – $780K |
| V | Reprice 24 SKUs into the competitive corridor | Strategy | 1 | $290K – $610K |
Illustrative sample for an invented brand. Not a client engagement, and not a result Aigora has produced for anyone.
The ten days
Nothing about this is a discovery call
The schedule is fixed and published because a diagnostic whose scope moves is a retainer wearing a smaller name.
- 01 – 02
Access and extraction
Settlement reports, advertising reports, catalog export, and a full read of your competitive set. Pulled through the platform APIs rather than retyped from dashboards. Read-only access; nothing is changed in your accounts during the diagnostic.
A clean data set nobody in your team had to assemble by hand.
- 03 – 04
Unit economics per SKU
The P&L rebuilt line by line after referral fees, fulfilment, returns, storage, and the 2026 withholdings. Gross margin and channel margin are not the same number, and the difference decides the catalog.
Contribution margin per SKU, ranked, with the loss-makers named.
- 05 – 06
Retail readiness and Buy Box
Content completeness, attributes, images, A+ and Brand Story on the SKUs that carry the revenue. Buy Box ownership by session, including sessions taken by your own resellers. On Mercado Libre, reputation and the winning publication.
A readiness score per SKU and the ownership figure nobody had.
- 07 – 08
Ads and pricing
ACOS and TACOS by line against contribution margin, not against a target. A reallocation model at constant spend. Price corridor against the real competitive set, not the one in the deck.
The spend to move, the spend to stop, and the price to hold.
- 09
The gap
Your channel market cap modelled from category demand and defensible share, set against what you sell today. The distance between them, attributed to specific levers rather than to a mood.
One number, with the arithmetic attached.
- 10
The five plays
Prioritised by peso recovered per week of effort, sized, sequenced, with the owner named for each. Presented live, then handed over in writing.
A plan your team can start on Monday, with or without us.
Included since January 2026 VERIF
The line item your P&L per SKU is missing
The Ley de Ingresos 2026 turned every marketplace into a withholding agent for every seller on it — personas morales included, for the first time. The retention lands on gross revenue whether or not the SKU made a profit, and each platform issues its own CFDI on its own calendar.
Almost nobody is modelling it at line level. The diagnostic does, because a contribution margin computed without it is the wrong number.
- ISR
- 2.5% of gross revenue, flat — rising to 20% where the RFC is missing or out of date
- IVA
- 8% withheld — half of the 16% — and 100% in special cases
- What changed
- Personas morales enter the scheme for the first time. Until now they received revenue in full and settled it in their own returns.
- CFDI
- The platform issues withholding CFDIs within the first five days of the following month, and you must credit them against provisional payments or the annual return.
Where we stop Aigora is channel financial intelligence, not your tax advisor. Formal tax criteria belong to your accountant; we model the cash-flow and profit impact by channel and hand your accountant the reconciliation.
Scope
What gets audited
- Retail readiness audit
- Catalog and listing quality
- Pricing vs. competition
- Ads efficiency — ACOS and TACOS by line
- Unit economics per SKU
- 2026 withholding impact on cash flow by channel
What you receive
A quantification of the GMV you are leaving on the table, and the 5 prioritized plays to capture it.
Delivered live in a working session, then in writing. Yours to keep and to act on with your own team, with another agency, or with us. There is no clause that makes the findings less useful if you do not continue.
Request
Channel Diagnostic
Seven fields. They exist so the first call starts at the second question instead of the first.
- 01 You send this.
- 02 A 30-minute call to scope it, and a fixed fee follows.
- 03 10 business days, then the number and the five plays.
We reply to every request that fits, and we say so plainly when it does not.
Request received
Now pick a time
Thirty minutes, to scope the diagnostic. Pick whatever slot suits you — you are booking a real slot with the team, not joining a queue.
Rather not book yet? Nothing is lost — we reply to every request that fits within one business day, and say so plainly when it does not.